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Hi, Claire. Here it is. I hope I was able to do it justice and I hope it helps. Good luck! ~Teacher Jane c",)


EXPOSURE
Celebrities' exposure has been underway in-house since 2020 without using an agency. However, the coverage increased by 1.5 and the reach figure increased by 2.6 compared to last year. So based on proficiency skills, I will try to achieve a higher number than in 2020. This goal can be demonstrated in a PR monthly report.

SNS
SNS management is an important part of PR communication work. Compared to last year, Instagram followers increased by 10%, and the likes increased by 9%. This year, we will plan various promotions and produce cool local content so that each category can increase by more than 15% and manage it without breaking the mood that the headquarters wants at a 6:4 ratio with UK content posting.

INFLUENCER
As influencer marketing has become more important, I am paying more attention to maintaining relationships with them and increasing their boundaries. I currently have about 10 close AllSaints friends, and in the future, I will try not only to maintain good relationships with them but also to be close to more influencers.

RETAIL TEAM SUPPORT
Every year during the promotion period, there are tasks to support the store. For example, leaflet production, promotional materials production, GWP production, LMS, home shopping video production, technical documentation, department store or mall request, etc. It is difficult for my work to reflect/ show on figures but I will give as much support as I can.

PROMOTE ALLSAINTS WITH PERSONAL ACCOUNT
My personal Instagram account has been exposed naturally because I am working at a company with a lot of love. However, this year, the posts and exposure will increase more than 50 times a year with a sense of mission.


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