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Tell me about the time you went above and beyond

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2022-03-15 437

ȸ¿ø´ÔÀÇ ¿µÀÛ¹®

When working at the Dow Jones customer service team, I found that many subscribers did not respond well to the retention strategy from the US headquarter from cultural differences. Since customer demands vary region and demographic, I saw the opportunity to go above and beyond to make a separate retention strategy for Asian Pacific. First, I categorized data based on regions and age groups to streamline optimal options when offering saving tactics. Separating the customer demand allowed me to quickly navigate the most efficient strategy for customers. Second, I collaborated with team members and learned to think beyond my barrier from their insights and experience. For example, the channel management team gave me the idea that many Japanese subscribers prefer paper news over digital. Therefore, I introduced clients to the newsletter service, which has a similar format to paper news. As a result, I retained 40 subscribers per month and increased my customer base by 70%.

°­»ç´ÔÀÇ Ã·»è±³Á¤ ³»¿ë

Thank you for this Aciel!


When working at the Dow Jones customer service team, I found that many subscribers did not respond well to the retention strategy from the US headquarter from cultural differences. 
>>> correct  
Since customer demands vary region and demographic, I saw the opportunity to go above and beyond to make a separate retention strategy for Asian Pacific. 
>>> correct  
First, I categorized data based on regions and age groups to streamline optimal options when offering saving tactics. 
>>> correct   
Separating the customer demand allowed me to quickly navigate the most efficient strategy for customers. 
>>> correct   
Second, I collaborated with team members and learned to think beyond my barrier from their insights and experience. 
>>> correct
>>> OR: Second, I collaborated with team members and learned to think outside the box based from their insights and experience.   
For example, the channel management team gave me the idea that many Japanese subscribers prefer paper news over digital. 
>>> correct  
Therefore, I introduced clients to the newsletter service, which has a similar format to paper news. 
>>> correct   
As a result, I retained 40 subscribers per month and increased my customer base by 70%.
>>> correct  

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