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2024-03-28 3188

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I believe that one of the key challenges, as well as opportunities, facing the gaming industry is monetization. Monetization within games is pivotal for revenue generation as it significantly impacts both actual earnings and overall game evaluation. Recently, there has been a notable decline in the efficiency of in-app advertising profits due to a reduction in eCPM, which represents the unit price of advertising revenue. Consequently, many gaming companies have shifted their monetization strategies towards the In-App Purchase (IAP) model or battle/game pass model. Moreover, the need for a transition in monetization is even more critical for domestic gaming companies aiming to expand into the Western market. The Western gaming market tends to steer clear of pay-to-win systems or probability-based items commonly found in Korean games. Thus, companies must boldly abandon their original business models and embrace more reasonable alternatives such as subscription-based 'pass' models.

°­»ç´ÔÀÇ Ã·»è±³Á¤ ³»¿ë

Hello, Eugene!
Good job with this response. It effectively outlines the key challenge and opportunity of monetization in the gaming industry. In your response, you were able to mention the importance of adapting monetization strategies for different markets. To enhance your response, consider providing potential strategies or solutions while also relating your insights back to your qualifications or experiences in the gaming industry. Overall, your analysis is insightful and well-structured. Keep it up!
~ Teacher Maxine 

I believe that one of the key challenges, as well as opportunities, facing the gaming industry is monetization. 
>> CORRECT!
OR >> From my perspective, one of the main challenges and opportunities confronting the gaming industry is the issue of monetization.

Monetization within games is pivotal for revenue generation as it significantly impacts both actual earnings and overall game evaluation. 
>> CORRECT!

Recently, there has been a notable decline in the efficiency of in-app advertising profits due to a reduction in eCPM, which represents the unit price of advertising revenue. 
>> CORRECT!
OR >> Recently, there has been a noticeable decline in the efficiency of in-app advertising profits due to a decrease in eCPM, representing the unit price of advertising revenue.

Consequently, many gaming companies have shifted their monetization strategies towards the In-App Purchase (IAP) model or battle/game pass model. 
>> CORRECT!
OR >> As a result, numerous gaming companies have shifted their monetization strategies toward models such as the In-App Purchase (IAP) model or battle/game pass model.

Moreover, the need for a transition in monetization is even more critical for domestic gaming companies aiming to expand into the Western market. 
>> CORRECT!

The Western gaming market tends to steer clear of pay-to-win systems or probability-based items commonly found in Korean games. 
>> CORRECT!
OR >> The Western gaming market tends to avoid pay-to-win systems or probability-based items commonly found in Korean games.

Thus, companies must boldly abandon their original business models and embrace more reasonable alternatives such as subscription-based 'pass' models.
>> CORRECT!

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