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작성자: 김*인
2025-03-17 705

회원님의 영작문

I think celebrity's personal reputation affects the image of the brand that they endorse a lot.
I believe that companies using a celebrity as a model of their brand means that they prefer the image of the celebrity and want their business to be connected with it. For example, Kim Yuna, the legend figure skater of South Korea, is often selected as a model of a brand that requires truthfulness and credibility because of her reliable image to Koreans.
This intentional connection affects the public directly. They remember and perceive the brand and the celebrity in one as the celebrity endorse it.
Therefore if the image of the celebrity changes, so does the image of the brand.
Casting celebrities as a model of a brand is extremely effective but the connection is so strong that it is also significant for the companies to endure the situation that they might not know yet. There's always a possibility of a collapse of a celebrity's reputation.

강사님의 첨삭교정 내용

Hello, Ms. WooIn! You make a really insightful point about the powerful impact a celebrity's personal reputation can have on the brands they endorse. I agree! When a celebrity is chosen to represent a brand, it’s more than just a promotional tool—it’s a strategic move to align the brand with the values and image the celebrity embodies.
-T. Sonny
I think celebrity's personal reputation affects the image of the brand that they endorse a lot.
>>Correct!
OR. I think a celebrity's reputation greatly affects the image of the brand they endorse.
I believe that companies using a celebrity as a model of their brand means that they prefer the image of the celebrity and want their business to be connected with it. 
>>I believe that when companies use a celebrity as the face of their brand, it means they value the celebrity’s image and want their business to be associated with it.
For example, Kim Yuna, the legend figure skater of South Korea, is often selected as a model of a brand that requires truthfulness and credibility because of her reliable image to Koreans.
>>Correct!
This intentional connection affects the public directly. 
>>Correct!
OR. This intentional connection directly influences the public.
They remember and perceive the brand and the celebrity in one as the celebrity endorse it.
>>They associate and perceive the brand and the celebrity as one, since the celebrity endorses it.
Therefore if the image of the celebrity changes, so does the image of the brand.
>>Correct! 
OR. Therefore, if the celebrity’s image changes, the image of the brand does as well.
Casting celebrities as a model of a brand is extremely effective but the connection is so strong that it is also significant for the companies to endure the situation that they might not know yet. 
>>Casting celebrities as the face of a brand is extremely effective, but the connection is so strong that it’s also important for companies to be prepared for situations they may not anticipate.
There's always a possibility of a collapse of a celebrity's reputation.
>>There is always the possibility of a celebrity's reputation collapsing.
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